GONE IN A FLASH

GONE IN A FLASH

We just launched the new MM2 website, and we hope you like what you see. Why the change? After nearly 10 years, it was about the right time to have something new, of course. But the more direct reason is that we had to.

When a Picture Says More than Words Can Say

When a Picture Says More than Words Can Say

With the human attention span now averaging around 8 seconds, sometimes a picture – or the clever placement of a picture – is what it takes to engage a consumer.

Modern Love with the PR Industry

Modern Love with the PR Industry

In the PR industry, it is our job to tell stories. Regardless of news’ tone, if we don’t turn it into a story, then it’s just another piece of news cluttering people’s inboxes or smart devices ready to be deleted. So what goes into the making of a good story?

A Tasty Addition to the Client Roster

A Tasty Addition to the Client Roster

Most of us enjoy a delicious meal or flavorful beverage without thinking about what goes into creating it. But the team at MM2 is learning exactly what goes into creating taste experiences with our work for new client Synergy Flavors.

Superstars in Search of Other Superstars!

Superstars in Search of Other Superstars!

The superstars at MM2 who work with client Lennox Industries are looking for a different kind of superstar: an Energy Savings Superstar! 2017 marks the fifth annual Energy Savings Superstarcontest, a fun and engaging way for consumers to share a tip and photo to demonstrate how their family saves energy. 

The World on Your Doorstep

The World on Your Doorstep

Half of Americans get their news from Facebook and 10% of Americans think Facebook is actually a news outlet. Anything that gets students – and adults – reading and learning about issues in the world around them is a good thing, but I wonder what we’re losing in terms of knowledge with the decline of print media.

Starting with a Clean Slate

Starting with a Clean Slate

Summer hasn’t even officially started, but we’re already well under way in planning marketing-related for activities to support the year-end holidays, and even preliminary 2018 planning. One of the big questions in our business is: How do you come up with ideas?

Influencers: Today’s New Celebrities

Influencers: Today’s New Celebrities

Millennials, like myself, have our own form of celebrities — influencers. I am talking about bloggers, YouTube stars and Instagram sensations. 

Is Journalism Still Relevant?

Is Journalism Still Relevant?

Today we live in a world where it would be difficult to find any news story that doesn’t have at least an element of editorial opinion inserted somewhere – if not in the actual copy, then in the headline, placement, or sources included to support the idea. So is there still a role in this world for basic journalistic principles based on truth, fairness, accuracy and objectivity? 

For Old Times' Sake

For Old Times' Sake

According to research, people lean in to nostalgia when they’re feeling anxious about the present, and about the future. The past is safe, it was familiar, and what we see in the rear-view mirror tends to be rosy, whether that was the reality or not. 

Let It Rain on My Parade

Let It Rain on My Parade

There’s no arguing with the ability to deploy dollars in a more targeted way through digital channels, but some creative ideas can only come to life – and achieve maximum effectiveness – in the physical world.  The “tequila cloud” promoting travel to Mexico is one of those ideas that demonstrates the value of marketing in the physical world.

All Agencies, Big and Small

All Agencies, Big and Small

As a long-time veteran of the agency business, what strikes me every year is the way the descriptions of agencies have changed over the years – and this is true for both large and small agencies.

New Pros Meet Old Pros

New Pros Meet Old Pros

Every year around this time, college grads have settled into their new positions in agencies and corporate workplaces, but the process of adjusting to work life may take a bit longer.

One for the Ages

One for the Ages

Marketing is a young man’s game. Or so we’ve heard. We’ve also heard, “With age comes wisdom.” How to balance these divergent points of view?

Don't Say Goodbye to a Good Idea

Don't Say Goodbye to a Good Idea

57 years ago this month one new Broadway show – Bye Bye Birdie – featured a publicity stunt as the core of its plot. Was this stunt a good idea? Would it still work in today's world?

Good P.R.? Spread It Around!

Good P.R.? Spread It Around!

If you’re not fortunate enough to live in a market served by In-N-Out Burger, you’re missing out on not only some of the best fast food around, but also a front seat to some of the most fervent and loyal customers of any brand.

A Few Words to End the Week

A Few Words to End the Week

While the direct selling model seems almost quaint today, in a sense it’s the same model that we use in our profession, except we have a different product and a different audience. 

The Long and Short of It

The Long and Short of It

In a world with Twitter, Google News and a 24-hour news cycle, where the story of U.S. Airways flight 1549 in the Hudson can go from iPhone to CNN in a matter of minutes, where lead times seem to be getting shorter and shorter, is the concept of “long lead” media still relevant?  And is anyone paying attention?