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Rob Martin

GONE IN A FLASH

GONE IN A FLASH

We just launched the new MM2 website, and we hope you like what you see. Why the change? After nearly 10 years, it was about the right time to have something new, of course. But the more direct reason is that we had to.

Is Journalism Still Relevant?

Is Journalism Still Relevant?

Today we live in a world where it would be difficult to find any news story that doesn’t have at least an element of editorial opinion inserted somewhere – if not in the actual copy, then in the headline, placement, or sources included to support the idea. So is there still a role in this world for basic journalistic principles based on truth, fairness, accuracy and objectivity? 

Don't Say Goodbye to a Good Idea

Don't Say Goodbye to a Good Idea

57 years ago this month one new Broadway show – Bye Bye Birdie – featured a publicity stunt as the core of its plot. Was this stunt a good idea? Would it still work in today's world?

The Long and Short of It

The Long and Short of It

In a world with Twitter, Google News and a 24-hour news cycle, where the story of U.S. Airways flight 1549 in the Hudson can go from iPhone to CNN in a matter of minutes, where lead times seem to be getting shorter and shorter, is the concept of “long lead” media still relevant?  And is anyone paying attention?