Viewing entries tagged
media relations

A Tasty Addition to the Client Roster

A Tasty Addition to the Client Roster

Most of us enjoy a delicious meal or flavorful beverage without thinking about what goes into creating it. But the team at MM2 is learning exactly what goes into creating taste experiences with our work for new client Synergy Flavors.

Superstars in Search of Other Superstars!

Superstars in Search of Other Superstars!

The superstars at MM2 who work with client Lennox Industries are looking for a different kind of superstar: an Energy Savings Superstar! 2017 marks the fifth annual Energy Savings Superstarcontest, a fun and engaging way for consumers to share a tip and photo to demonstrate how their family saves energy. 

The World on Your Doorstep

The World on Your Doorstep

Half of Americans get their news from Facebook and 10% of Americans think Facebook is actually a news outlet. Anything that gets students – and adults – reading and learning about issues in the world around them is a good thing, but I wonder what we’re losing in terms of knowledge with the decline of print media.

All Agencies, Big and Small

All Agencies, Big and Small

As a long-time veteran of the agency business, what strikes me every year is the way the descriptions of agencies have changed over the years – and this is true for both large and small agencies.

The Long and Short of It

The Long and Short of It

In a world with Twitter, Google News and a 24-hour news cycle, where the story of U.S. Airways flight 1549 in the Hudson can go from iPhone to CNN in a matter of minutes, where lead times seem to be getting shorter and shorter, is the concept of “long lead” media still relevant?  And is anyone paying attention?