With the human attention span now averaging around 8 seconds, sometimes a picture – or the clever placement of a picture – is what it takes to engage a consumer.
Viewing entries tagged
ideas
In the PR industry, it is our job to tell stories. Regardless of news’ tone, if we don’t turn it into a story, then it’s just another piece of news cluttering people’s inboxes or smart devices ready to be deleted. So what goes into the making of a good story?
The superstars at MM2 who work with client Lennox Industries are looking for a different kind of superstar: an Energy Savings Superstar! 2017 marks the fifth annual Energy Savings Superstarcontest, a fun and engaging way for consumers to share a tip and photo to demonstrate how their family saves energy.
Half of Americans get their news from Facebook and 10% of Americans think Facebook is actually a news outlet. Anything that gets students – and adults – reading and learning about issues in the world around them is a good thing, but I wonder what we’re losing in terms of knowledge with the decline of print media.
Summer hasn’t even officially started, but we’re already well under way in planning marketing-related for activities to support the year-end holidays, and even preliminary 2018 planning. One of the big questions in our business is: How do you come up with ideas?
Millennials, like myself, have our own form of celebrities — influencers. I am talking about bloggers, YouTube stars and Instagram sensations.
According to research, people lean in to nostalgia when they’re feeling anxious about the present, and about the future. The past is safe, it was familiar, and what we see in the rear-view mirror tends to be rosy, whether that was the reality or not.
There’s no arguing with the ability to deploy dollars in a more targeted way through digital channels, but some creative ideas can only come to life – and achieve maximum effectiveness – in the physical world. The “tequila cloud” promoting travel to Mexico is one of those ideas that demonstrates the value of marketing in the physical world.
As a long-time veteran of the agency business, what strikes me every year is the way the descriptions of agencies have changed over the years – and this is true for both large and small agencies.
Every year around this time, college grads have settled into their new positions in agencies and corporate workplaces, but the process of adjusting to work life may take a bit longer.
Marketing is a young man’s game. Or so we’ve heard. We’ve also heard, “With age comes wisdom.” How to balance these divergent points of view?
57 years ago this month one new Broadway show – Bye Bye Birdie – featured a publicity stunt as the core of its plot. Was this stunt a good idea? Would it still work in today's world?