With the human attention span now averaging around 8 seconds, sometimes a picture – or the clever placement of a picture – is what it takes to engage a consumer.
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consumer engagement
In the PR industry, it is our job to tell stories. Regardless of news’ tone, if we don’t turn it into a story, then it’s just another piece of news cluttering people’s inboxes or smart devices ready to be deleted. So what goes into the making of a good story?
The superstars at MM2 who work with client Lennox Industries are looking for a different kind of superstar: an Energy Savings Superstar! 2017 marks the fifth annual Energy Savings Superstarcontest, a fun and engaging way for consumers to share a tip and photo to demonstrate how their family saves energy.