APCON, a global leader of network visibility and security solutions, has retained MM2 Public Relations to help build awareness for the company, its capabilities and products.
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Larry Meltzer
With the human attention span now averaging around 8 seconds, sometimes a picture – or the clever placement of a picture – is what it takes to engage a consumer.
Most of us enjoy a delicious meal or flavorful beverage without thinking about what goes into creating it. But the team at MM2 is learning exactly what goes into creating taste experiences with our work for new client Synergy Flavors.
The superstars at MM2 who work with client Lennox Industries are looking for a different kind of superstar: an Energy Savings Superstar! 2017 marks the fifth annual Energy Savings Superstarcontest, a fun and engaging way for consumers to share a tip and photo to demonstrate how their family saves energy.
Half of Americans get their news from Facebook and 10% of Americans think Facebook is actually a news outlet. Anything that gets students – and adults – reading and learning about issues in the world around them is a good thing, but I wonder what we’re losing in terms of knowledge with the decline of print media.
Summer hasn’t even officially started, but we’re already well under way in planning marketing-related for activities to support the year-end holidays, and even preliminary 2018 planning. One of the big questions in our business is: How do you come up with ideas?
There’s no arguing with the ability to deploy dollars in a more targeted way through digital channels, but some creative ideas can only come to life – and achieve maximum effectiveness – in the physical world. The “tequila cloud” promoting travel to Mexico is one of those ideas that demonstrates the value of marketing in the physical world.
As a long-time veteran of the agency business, what strikes me every year is the way the descriptions of agencies have changed over the years – and this is true for both large and small agencies.
Every year around this time, college grads have settled into their new positions in agencies and corporate workplaces, but the process of adjusting to work life may take a bit longer.
Marketing is a young man’s game. Or so we’ve heard. We’ve also heard, “With age comes wisdom.” How to balance these divergent points of view?
If you’re not fortunate enough to live in a market served by In-N-Out Burger, you’re missing out on not only some of the best fast food around, but also a front seat to some of the most fervent and loyal customers of any brand.
While the direct selling model seems almost quaint today, in a sense it’s the same model that we use in our profession, except we have a different product and a different audience.
I can’t help wondering if a possible solution to stop the decline of newspapers has been under our feet all this time.