Our take on industry issues and what’s going on in the world
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Millennials
In the PR industry, it is our job to tell stories. Regardless of news’ tone, if we don’t turn it into a story, then it’s just another piece of news cluttering people’s inboxes or smart devices ready to be deleted. So what goes into the making of a good story?
Half of Americans get their news from Facebook and 10% of Americans think Facebook is actually a news outlet. Anything that gets students – and adults – reading and learning about issues in the world around them is a good thing, but I wonder what we’re losing in terms of knowledge with the decline of print media.
Millennials, like myself, have our own form of celebrities — influencers. I am talking about bloggers, YouTube stars and Instagram sensations.
