With the human attention span now averaging around 8 seconds, sometimes a picture – or the clever placement of a picture – is what it takes to engage a consumer.
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Summer hasn’t even officially started, but we’re already well under way in planning marketing-related for activities to support the year-end holidays, and even preliminary 2018 planning. One of the big questions in our business is: How do you come up with ideas?
Millennials, like myself, have our own form of celebrities — influencers. I am talking about bloggers, YouTube stars and Instagram sensations.
Today we live in a world where it would be difficult to find any news story that doesn’t have at least an element of editorial opinion inserted somewhere – if not in the actual copy, then in the headline, placement, or sources included to support the idea. So is there still a role in this world for basic journalistic principles based on truth, fairness, accuracy and objectivity?
We hear a lot about “fake news” these days. But what is it exactly?
There’s no arguing with the ability to deploy dollars in a more targeted way through digital channels, but some creative ideas can only come to life – and achieve maximum effectiveness – in the physical world. The “tequila cloud” promoting travel to Mexico is one of those ideas that demonstrates the value of marketing in the physical world.
While the direct selling model seems almost quaint today, in a sense it’s the same model that we use in our profession, except we have a different product and a different audience.